About Sonny's Beach Club

Some brands are built in boardrooms. Ours was built at the water's edge.

Sonny's Beach Club was born from a simple belief: that the best days feel effortless. The kind of morning where the light is soft, the air smells like salt, and you reach for something that just fits — not just your body, but your mood. That's the feeling we design for.

The Story

Liv Smokes Wardrobe started as a personal project — a way to create clothing that matched a lifestyle rooted in coastal calm and quiet confidence. What began as a small collection of thoughtfully designed pieces grew into Sonny's Beach Club: a brand that lives at the intersection of streetwear and the shoreline.

We named it after the kind of place that doesn't need a sign. You just know it when you're there. Warm concrete, a faded towel, the sound of waves in the background. Sonny's is a feeling as much as it is a brand.

What We Stand For

Comfort without compromise. Every piece we make is designed to feel like a second skin — softly worn, lived-in, and built to last. Like a hoodie that feels like a quiet morning wrapped in a favorite blanket.

Minimalism with intention. We believe in less noise, more meaning. Clean lines, muted palettes, and details that speak softly but stay with you.

Sustainability at the core. We're committed to using eco-friendly materials and responsible production practices — because the coastlines that inspire us deserve to be protected.

From the Founder

Hi, I'm Olivia. I started this brand because I couldn't find clothing that matched the way I wanted to feel — calm, confident, and connected to something real. Sonny's Beach Club is my answer to that. It's for the early risers, the slow walkers, the people who find peace at the edge of the water.

Thank you for being here. Every piece you wear carries a little bit of that story with it.

— Olivia, Founder of Liv Smokes Wardrobe & Sonny's Beach Club